H&M are launching a concession stand in Selfridge's in London, this Thursday.
This is huge, as it's their first ever store-in-store worldwide!
On their app, H&M say about the new concession that it will contain an 'edited selection' of their collections as well as 'limited and exclusive collections'.
As a huge, H&M fan (about 3/4 of my wardrobe is from there) I'm super excited to see what they're going to bring out!
photo credit: fashiongonerogue