H&M to open concession

H&M are launching a concession stand in Selfridge's in London, this Thursday.

This is huge, as it's their first ever store-in-store worldwide!

On their app, H&M say about the new concession that it will contain an 'edited selection' of their collections as well as 'limited and exclusive collections'.

As a huge, H&M fan (about 3/4 of my wardrobe is from there) I'm super excited to see what they're going to bring out!







photo credit: fashiongonerogue